While the market for the fashion and sportswear design industry continues to expand, there are multiple challenges faced by any company looking to secure themselves in this industry. Seasonal trends, unpredictable markets, rapid product life cycles are just a few of the tests one can expect to face in this sector. However, investing in the right technologies can improve efficiency across the board and also assist in analyzing the market in a more receptive manner.

Customer experiences and engagement by redeveloping the portfolio strategy using insights in a profitable manner. Ability to design, create and deliver the most relevant product for the consumer in a rich, responsive and organized manner.

Pricing and promo decisions can be enhanced through AI forecasting and machine learning simulations. The merchant will be focused on delivering the retailer’s purpose to consumers.

Iot is a boon for many sectors and the marketing and advertising industry is no exception. It is possible to get applications developed that make the most of smart hardware and push relevant content to the right audience.